A Quick Guide to Search Engine Optimization for Your Site

Search engine optimization is not magic. It is a set of clear practices whose results add up over time.

The technical foundation

• A unique descriptive title for every page.
• One main heading (H1) per page.
• Good loading speed on mobile.
• A sitemap and a correct canonical link.

Content

• Answer a real question that people search for.
• Use subheadings and short paragraphs.
• Update old articles instead of letting the information go stale.

Links

Link your articles to each other with logical internal links, and earn external links with content worth quoting.